Brand Identity + book
In our contemporary and western context, dying is an aspect of life that, by will or not, is not understood in the same way as being born. As they say, the closer we approach the end of life, the less we fear death. But as said the one, "to die only you must have lived". A large part of society feels anxious, to get rid of the taboo of death. They don't want to be afraid of death. Neither his own death, nor the other's death. How do you want it to be your farewell? How do you want to die?